Bringing the outside in and applying insight, trends and knowledge
Creating real shopper expertise and enabling teams to make shopper-based decisions
Putting the shopper at the heart of category and retail shopper marketing
decisions
Creating sustainable practices that effectively improve environmental performance at the point of sale
Embracing tools and technology to drive effectiveness and efficiency
ShopperFIRST Leadership Team
Nick Widdowson, Founder And Principal Consultant
Nick spent 20 years at Unilever, leading range assortment, space planning, shopper insight and shopper marketing best practice, as well as leading Unilever’s UK Customer Insight And Innovation Centre, hosting customer meetings, workshops and shopper research, driving excellence in shopper-based design and world class activation. He also developed shopper excellence capability through the application of behavioural understanding, ensuring that all decisions were shopper-based and grounded in sound insight.
Associates
The team of associates are experts covering the UK and many countries and have held senior roles within global FMCG companies and agencies, experienced in category management, shopper research and retail design.
Shopper behaviour fascinates me, and in more than 25 years in category management, shopper marketing and customer collaboration, I have built a deep understanding of how shoppers engage at the point of purchase. My broad experience has included range assortment and space planning best practice, shopper marketing strategy and planning, shopper research and insights, and enabling tools and technology such as virtual reality, augmented reality and audience measurement. I have led both thinking and teams in these specialisms, constantly influencing and improving pack design, shelf positioning and POS advertising through insights, research and technology ensuring all decisions are grounded in sound shopper insight.
How can I help you?
